Approach

I believe that marketing should be the primary driver of growth in most SaaS companies, but I've been fortunate to work with and learn from some of the best in SaaS across many disciplines. In addition to marketing strategy, my work also commonly includes recommendations or advice on finance, customer success, user experience, and the sales process - all of the pieces working together to create the growth your business is after.

Services

  • Growth strategy advising 
  • Marketing metrics and analytics
  • Demand generation
  • Scaling existing marketing channels - particularly SEO and PPC
  • Testing new marketing channels
  • Conversion optimization
  • Brand & product positioning
  • Messaging
  • Content strategy
  • Recommending vendors, agencies, or marketing technology
  • Mentoring of up-and-coming marketing leaders

I work with most of my clients on an ongoing basis, as a fully integrated member of their team but I also occasionally take on contract or project based work. If you're interested in working together we will agree ahead of time which services I will provide and execute on myself, or if help is needed to execute in certain areas (ex. I don't write code, and I'm not a designer).